Bacon Breath for Brunch

Sometimes your first idea is the greatest. Sometimes it takes a hundred or so...

What's your idea for Coke's new breed of diet cola?

Mine is a jingle that will spawn a new catchphrase of "Drinkin' bacon!".

You're "Drinkin' bacon!" when something is extra cool.

(Ex: Dude, we were at the rec center the other night—just gleaming the hotties and playing Connect Four. We were so Drinkin' bacon!)

Spread the word.

P.S.

I was going to have the catchphrase be "Chuggin' bacon!" or "Where's your bacon?" but the focus groups didn't really gravitate towards those...