All too frequently, the single-minded proposition is not single-minded at all. Most clients prefer to say more than one thing and since they only see dollar signs—they want more bang for their buck. However, this always ends with muddied executions that are forgotten before they're digested.
Here is an alt media piece from Rethink in Vancouver. The client is the British Columbia Auto Association. 200,000 hangers were distributed to dry cleaners.
My bet is BCAA does more than unlock your car and I'm sure they wanted to say more, but who can argue with this execution.
I probably would have started and ended with "swear".
3 comments:
Funny, I did this exact same execution in an alternative media class for Triple A roadside assistance. At the time, I really liked the idea, but I was shot down by the all-knowing oracle, because as he said "it's been done before". I hate it when that happens.
Don't argue with the All-Knowing Oracle. He saw into the future that it would be created and he was correct.
Sometimes you just have to go with your gut. In my case, a rather large gut.
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