My dad hates deer.

Here at Superbeast, we're manly. We swear in mixed company, don't brush our hair and we wear the same pair of jeans most days (they're called "week pants"). But we aren't as manly as our manly fathers. For starters, my dad slit a deer's throat after he hit it with his car, got his hand caught in some farm equipment, still uses film, wifed my mother, hiked across Alaska and can't tell a lufa from a Brainco.

This campaign by Energy BBDO reminds us that our dads aren't a bunch of Sally Goodfornothings. It also taught me that Canadian whisky doesn't have an "e".

Yours in Favre,
RF