Wednesday, July 22, 2009


Wow, it's been a while since I've dipped my nuts in the cesspool of pure, unadulterated ad-nerdery, but this article from the Denver Egotist is worth a nod on SB. Many of these are tried and true staples of shitty creative, but it's always fun to remind ourselves anyway.

There were more than 10, but top 10 lists are nice and easy to digest. Now before anyone says “Oy Felix, you’re always complainin’ that ads don’t have any copy in ‘em any more” let me say this; you’re right. I do complain about that, a lot. But it’s this lack of copywriting as a skill that is leading to the repetition of some God-awful formulaic lines being used over and over again. Some take on slightly different forms, a quick switch of tense, a word extended here or there, but the premise is the same. And if you find yourself looking down at your sketch pad (if you even use one…most of you are chained to a Mac) and see one of these staring back at you on more than one occasion, it may be time to pull the plug.

Oh, and if you’re a CD who accepts any of these, you’re even worse. If you’re a junior who’s read a few too many award show books and has no real client experience, I’ll look the other way. Once. But as an experienced creative with team-leadership on your resume, you should be shot for most of these; hopefully in the head several times to avoid any possibility of you coming back from a coma and producing and/or approving more mindless vomit.

Read the top 10 after the jump:


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