Superbeast Creative: A Gentleman's Game.

Curling was invented in late medieval Scotland, played primarily by peasants wearing kilts. The game has remained a solace for bored married men everywhere. Not unlike poker night or a wide variety of parlor games, Curling is great opportunity to get together with your buds and drink beers. There's no nagging at the Curling Club.

Common myths: You don't have to wear flannel knickers, you don't trash talk during a match and you don't have to be Canadian to curl.

Welcome to the Granite Curling Center. A family friendly establishment, fully equipped with a VIP champagne room for the serious ballers. This place was straight out of the early 60's, complete with a rumpus room, lounge, portraits of prior Curling legends, and few half-crunked enthusiasts. A regular guy like myself immediately felt comfortable kicking back on one of leather couches, while sipping on a beverage. The kind of place you could show up wearing sweat pants, one of those dorky floppy eared hats and unkempt stubble.

This is what the ice looks like. The bulls eye things are called "The House," and the goal of the game is to get as many of your rocks in the the House, while attempting to knock your opponents rocks out of the house.

Kind of like Bocce, on ice, with people sweeping. Or athletic bowling, on ice, with people sweeping.

Pretty simple really. Defend your turf.

(Please reference the linked Wiki for official rules, this shit is way too complicated to explain).

That's my Creative Director in head-to-toe curling garb. He took this shit way too seriously, but you have to love the passion. He found a vintage sweater, custom trucker-style curling hat, and professional curling shoes. Our agency also made cool agency curling club patches that we all wore proudly.

Here's another one of my CD's. These dudes flew back from editing in LA so they could wear this dorky shit and throw some rocks on the ice. Dedication.