The Strategery Brief - How often have you encountered a Creative Brief that reads more like a strategic list of instructions? The "how to make our client happy" guide? I've spent billable hours trying to translate the one statement that I actually need out of these wastes of old growth. Is it too much to ask that account folks narrow down their laundry lists and come up with one holistic "what you need to know"?
Too Many Cooks - The hierarchy of Junior team to ACD team to CD. If there isn't any communication, you tend to re-do a lot of work that you've all ready done. Not very cost effective or fun. Even when you think you have a consensus, someone is bound to change their mind. Why is it so difficult to communicate?
"Pow Wow" - If another person asks me to "Pow Wow" on a project, I'm going bash myself in the face with a stapler. What does that even mean? When I worked for a software company years ago, the phrase that really irked me was "Let's get the ball rolling" followed by a mock golf swing. Now it's "Let's Pow Wow".
Happy Hours - How can people in advertising afford Happy Hours every night of the week? Seriously, I need a new water heater.
Bad Clients - Dump them. Dispose of the body. Move on.
What are your rants?
Bookmark Beast!
4 comments:
Where I work, a "Pow Wow" is called a "Download." End of story.
i'm really glad i'm the only expert on native american cultures in this country. i will keep the term pow-wow to myself.
"pow wow" makes me sick as well. did the project managers come up with that one? i hope the writers or a.d.'s didn't. i mean, how flowery, nascent and candy ass is "pow-wow"?
disgusting.
anyway, you should start you own initiation metaphor like, "let's roll bitch" or "let's push one through the hoop" or "come on dumbasses, let's do a good ol' brainstorm".
make it anything but cute. cute is not cute. cute is shallow and unnerving.
uncle todd.
the irony is that ad people are supposed to be so edgey, so avant-garde. or, they should be, that is. if they're using the science of persuasion to sell us crap, they should know about things before everybody else does. yet, you hear cliche after cliche from their mouths all the time (e.g., "pow-wow" or "not" or "that's so old school").
fucking pathetic. fucking trite.
the ones with a clue are inspired by artists, musicians, designers and the street. because that's where most of the great ideas come from.
young curmudgeon, uncle todd
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