One sunny day in ad school, my favorite teacher (at the time) slammed his hand on the desk and yelled "You think everything is funny don't you, Ryan!? Do you know how many human emotions there are? And yet you only want to explore humor?!"
My initial answer was, "No, I don't find anything about Dane Cook to be funny..."
Advertising doesn't have to be funny to make an impact, but do normal people walk around talking about how awesomely poignent those ads for Mount Sinai Hospital were? Did anyone even see those ads?
Here are some ads for expensive bicycles that were done at TDA Advertising & Design. Kudos to them for making something interesting from a strategy that's focused on price.
If you don't think they're funny, you should think about that Simpson's episode where Homer goes to the bank to talk to a loan officer, who tells him that he'll need a financial planner. But instead Homer hears "financial panther" and imagines the man being mauled by a panther.
7 comments:
My question is, why did they think they were done with this campaign when all they really have are two good ads? The engagement ring is just way too obvious. And besides, a fake diamond would not come in a box announcing it as such. Still funny, yes, but that one pulls the other two down a notch.
The community colege one is the only one I like, and it looks like it was shot on a kodak disposable camera. I agree with Burk about the engagement ring...snore. The horse one could be much better with better photography, and more emotion from the actors. It looks like a spec campaign, or a pro-bono for a bike company, which it probably is.
Falch, those Siracha ads are way cooler.
More emotion? She's sad about her horse and he's happy he's getting a bike.
Imagine the look on that chicks face when she finds out it's not a real diamond!!!!!
Holy cow!
I think that humor is probably the best way to sell something when the difference between a product and it's competitors is negligible, i.e. Cost Cutters and Great Clips (I like mine short on top to accentuate my bald spot). When you are trying to sell what should be considered a premium or luxury item, like an $8000 bike, it seems like kind of a waste of time.
...or are we not actually talking about selling shit?
Fuck selling shit. Lets talk about winning awards!
I remember that sunny day Falch. And when he slammed the hand on the desk. I'd imagine you found that funny too.
Post a Comment