Whenever I watch ads they get graded within 5 seconds. Most get an F for sheer stupidity, lack of concept and/or sticking too linearly to the brief.
This one is aces in my book. Ads that sell the least are the most successful. You're 41 seconds into a 1:30 spot before you even know what's being sold and it's not until the last 8 seconds before get the 'a-ha'. The rest of the time you're being entertained, which at the end of the day is what people want. At least, that's my philosophy.
3 comments:
There is nothing creepier than staring into the cold dead eyes of a puppet. Yeesh!
Whenever I watch ads they get graded within 5 seconds. Most get an F for sheer stupidity, lack of concept and/or sticking too linearly to the brief.
This one is aces in my book. Ads that sell the least are the most successful. You're 41 seconds into a 1:30 spot before you even know what's being sold and it's not until the last 8 seconds before get the 'a-ha'. The rest of the time you're being entertained, which at the end of the day is what people want. At least, that's my philosophy.
Post a Comment