Wednesday, February 11, 2009

Meat falls off da bone.



It's no easy thing to make a good commercial. You've got clients who want it one way, creative directors who want it another, you've actually got to come up with a good idea, blah, blah, blah. But what about when you're a little BBQ joint in Oklahoma, like Spriggs, and you want to do the ad yourself, exactly the way you want to do it - you're the client and the creator director? Well, then naturally you drench it in smooth R&B stylings, cook up some juicy, evocative lyrics, and use the only fade out trick you know to grossly segue between cuts. Yes, it's a bad commercial by critical standards. But it's also pretty good. How do I know this? Because since it found its way into our office a couple of days ago, we can't turn off our falsettos. And we've adopted "meat falls off the bone" as a sort of slogan, something you say when you don't know what else to say. Sure, it's not going to win shit at Cannes - whoever made it probably isn't even aware that such award show exists - but it begs the question, what is a good ad?

5 comments:

Casey Brewer said...

This song is going to be permanently stuck in my head.

frank adam said...

Great post. I'm sure their meat does fall off da' bone. This add served its purpose...I want some BBQ that falls off da' bone. Yeah, what is a good ad?

theryanburk said...

Meat falls off da bone!

BlogFoot said...

That shot of the soda fountain had me salivating.

Casey Brewer said...

Tennnndeeeeerrrrrr.